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Let me give you one of the easiest ways to beat any ad. Doesn't cost money. Can implement it immediately. It's all good. Remember the...

You need to start doing less. You'll get way more done. By doing less. Allow me to explain. Running a business is overwhelming. We are...

I read about it a couple of months ago and it has since stuck with me. My brain holds on to the weirdest bits of information. Not sure if...

If you're reading this it means you run a business. This is weird behavior. Most people are content working for a boss. Had a flashback...

AI is the current marketing gospel. Doing things manually is medieval. Can't be doing anything yourself, it's unbecoming.  AI takes care...

You know what really kills sales? Being boooooooooooring. And the most boring thing in the world is something called “waffling”. You...

Alright, now your content looks the part. It’s time we make it actually easy to breeze through for a reader. Once we’ve lured them in...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you...

Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they teach in business school. And it’s dead...

First things first: If you haven’t checked out this article about " Why Mass Marketing Doesn’t Work For Small Business"  you probably...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. ...

Here’s something I discovered about marketing. Most ads absolutely suck at getting clients. Some ads are funny. Some ads are cinematic...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...